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EDDM Alternative: Door-to-Door Saturation

If you are weighing Every Door Direct Mail against hand delivery, this is the comparison — and the reason most home-service advertisers run both.

How eddm alternative works with DoorBlitz

EDDM buys postal carrier routes and puts your piece into a mail stack with a dozen other advertisers, bound by postal size, weight, and indicia rules. Hand delivery puts a single piece alone on the front door, at eye level, with no other advertiser attached to it and no postal design constraints.

The trade-offs are real in both directions. Mail reaches every deliverable address including PO boxes and gated addresses we cannot walk. Hand delivery reaches street-accessible homes only, but supports odd shapes, door-hanger die cuts, tear-off coupons, sample bags, and route-level proof of delivery that mail cannot provide.

Cost comparisons should be run on cost per response, not cost per piece. Postage is a fixed floor on mail; hand delivery cost moves with route density, which means dense neighborhoods often beat mail outright while rural routes do not.

What's included

  • No postal size, weight, or indicia restrictions
  • One advertiser per door — no shared mail stack
  • Die cuts, tear-offs, sample bags, and odd shapes allowed
  • Route-level GPS proof of delivery available as an upgrade
  • Density-based pricing that often beats postage in urban routes

Best fit for

  • Home services comparing mail budgets
  • Franchise marketing teams
  • Agencies buying media on behalf of clients
  • Seasonal saturation pushes

EDDM Alternative: Door-to-Door Saturation FAQs

Is hand delivery cheaper than EDDM?

Often in dense neighborhoods, since there is no postage floor. In sparse rural routes mail can win. We quote your specific geography so you can compare directly.

Can you put my piece in the mailbox?

No. Placing material in or on a mailbox is federally restricted. Every piece goes on the door knob or handle.